Advertise on CG Seva
Reach Indian Central Government employees, defence personnel, ex-servicemen and pensioners — an audience that arrives from Google already looking for something specific about their pay, pension or benefits.
Our reach
Source: Google Search Console, trailing 28 days, as of 1 August 2026. Traffic is organic search — we do not buy traffic. Figures move month to month; we will share current Search Console and Analytics screenshots with any serious enquiry rather than ask you to take these on trust.
Who you are reaching
Not general traffic. CG Seva is read by salaried Central Government staff, defence personnel and ex-servicemen, pensioners, and railway and postal employees, almost entirely within India. They come from Google with a specific question — what their salary will be under the 8th CPC, which hospital near them is empanelled, what a CSD car actually costs, whether they qualify for a particular allowance.
For an advertiser that matters more than raw volume. This is a stable-income, decision-stage audience: people with predictable salaries, guaranteed pensions and specific life events — retirement, transfer, promotion, a child's admission, a medical need. If your product is banking, insurance, home loans, health services, education, real estate or vehicles, these are among the most creditworthy consumers in the country, and they are notoriously hard to reach through general display networks.
Ways to work with us
Display & banner placements
Fixed banner positions on high-traffic calculator and guide pages — the 8th CPC salary calculator, DA pages, pay matrix and the CGHS/ECHS hospital finders. Sold by placement and duration, not by impression auction, so you know exactly where you appear.
Sponsored articles
A dedicated, clearly-labelled article on your product or service, written to be genuinely useful to a government employee. Labelled as sponsored at the top of the page and outbound links carry rel="sponsored" — see our editorial policy for why that protects both of us.
Co-branded calculators & tools
Our readers come here to calculate something. A home-loan eligibility, insurance or investment calculator built around your product — carrying your branding, hosted on a tool page of its own — reaches them at the exact moment they are doing the arithmetic.
App & community placements
Placements in the CG Seva Android app, and announcements to our Telegram, WhatsApp and Facebook followings. Useful for time-bound campaigns such as recruitment drives, admission windows or policy renewal periods.
How we run sponsored content
We are strict about this, and it is worth reading before you enquire — because it is also what protects your brand.
- Sponsored content is labelled as sponsored, at the top of the page, before the reader begins.
- Links carry
rel="sponsored". We do not sell do-follow links. Selling ranking signals breaches Google's spam policies and would put a manual action on your site as well as ours. - Editorial stays independent. Advertising buys placement, never coverage. It cannot influence how we report a government order.
- We will not publish claims we cannot support, particularly on returns, eligibility or anything touching government entitlements.
The reasoning is in our editorial policy.
What we do not accept
Our readers are a standing target for a specific kind of fraud, and we would rather lose the revenue than help it reach them:
- Anything implying government affiliation, endorsement, or influence over recruitment, transfers, promotions or pensions
- Paid recruitment offers or "guaranteed government job" services
- Investment or loan products promising guaranteed returns
- Products marketed to pensioners in a way we consider predatory
- Anything collecting a reader's PPO number, service credentials, OTP or bank details
- Adult content, gambling, and unlicensed financial services
Get in touch
Email support@cgseva.com and tell us four things — it lets us come back with something concrete rather than a rate card:
- What you are promoting
- Which segment you want — ex-servicemen, pensioners, railway staff, all employees
- Preferred format — banner, sponsored article, co-branded calculator, app placement
- Timeline and budget range
We reply within two to three working days, with current traffic figures and available placements.
Email support@cgseva.com